Sunday, June 12, 2011


Great packaging goes hand in hand with great products. And great service. And great customer experience - indeed each touchpoint should be memorable for all the right reasons. Which brings us back to packaging. My favorites are those that are delightful to the senses, much like the products they hold. They beg to be used, held onto, even collected. Boxes made of firm paper board, with surface texture and in a rich shade are attention-worthy unto themselves. What lies inside, wrapped in soft and crisp tissue? That will be for another time.

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